Analytics that understands Iceland
Measure traffic by region, get AI-powered insights, and track traffic from generative AI.
2,847
Visitors
8.2k
Pageviews
3:24
Avg. time
34%
Bounce
AI Insight · 09:00
“Traffic grew 23% vs last week. 18 visitors came from ChatGPT.”
Reykjavík
68% of visitors
AI traffic
+340% m/m
Icelandic businesses
Pageviews measured
GDPR compliant
Cookies
See where visitors come from
The only analytics tool that breaks traffic down by municipality with Icelandic place names and coats of arms.
Top municipalities
Reykjavík
264
69.5%
Kópavogur
27
7.1%
Hafnarfjörður
23
6.1%
Reykjanesbær
1
0.3%
Garðabær
5
1.4%
Akureyri
17
4.5%
Referrals
Where traffic comes from
Track where traffic comes from
See exactly where visitors come from — whether Google, social media, or AI tools like ChatGPT. We track AI traffic separately so you know how many people find you through the new search engines.
- Search engines (Google, Bing)
- Social media (Facebook, Instagram, LinkedIn)
- AI search (ChatGPT, Perplexity, Claude)
- Direct traffic and referrals
AI insights that speak your language
Our AI reads your data and delivers clear insights in plain language. No complex charts to decode — just useful takeaways you can act on immediately.
How does it work?
We collect data
Stats gathers visits, pages, sources, and behavior — without cookies that require consent.
AI analysis
Our AI reviews your data daily and finds patterns, changes, and useful signals.
Insights you can use
You get clear, actionable insights that help you make better decisions about your site.
What you get
- Daily updates with the latest insights
- Alerts for unusual changes
- Campaign and ad performance analysis
- Suggestions on what to improve
- Comparisons with previous periods
Example AI insights
Traffic grew
Today 09:00
Visits rose 34% vs last week. Growth came mainly from Google search and direct visits. This is your best week since November.
AI traffic detected
Yesterday 14:30
24 visitors came from ChatGPT today — 3× the average. Most searched for travel-related products. Consider content that answers common questions.
Check this page
Yesterday 10:15
The page /product/offer has an unusually high bounce rate (78%). Most leave within 8 seconds. This may indicate technical issues or mismatched search intent.
New markets
Two days ago
Traffic from Norway rose 156% this week. This could be an opportunity for Norwegian content or ads aimed at that market.
Campaign analysis
Today 11:00
The Facebook campaign ‘Summer sale’ drives 45% more visitors than Google Ads, but Google visitors stay 2× longer. Consider improving the landing page for Facebook traffic.
14-day free trial · No credit card required
Watch visitors in real time
See how many people are on your site right now. Get alerts when traffic spikes and follow every visit as it happens.
- Live counter updates automatically
- See which pages visitors view
- Track which country they come from
- Get alerts for high traffic
Realtime
Visitors on the site
World map
Traffic by country
10 countries
8.702 visitors
Iceland
52%
United States
14%
United Kingdom
10%
See where visitors come from worldwide
A live world map shows exactly where your visitors come from. See distribution by country and follow international traffic easily.
- Interactive map with zoom and pan
- Color-coded dots by traffic volume
- Flags and country names
- Share of traffic per country
Do you know which ads actually work?
When you share links on social, email, or ads, you can add tags that tell you exactly where people come from — so you see what works and what doesn’t.
Create a tagged link
Use our built-in link builder to add tags to any URL — nothing complicated.
Share the link
Put the tagged link in a Facebook ad, Instagram post, newsletter, or anywhere else.
See what works
Compare campaigns, spot trends over time, and find what performs best.
Powerful tools for marketers
AI campaign analysisNew
AI reviews your campaigns and suggests what works best and what to improve.
Compare with previous period
See whether campaigns are improving or declining with clear percentage changes.
Trend charts
Line charts show campaign performance over time. Compare multiple campaigns on one graph.
Top campaigns
Get an overview of which campaigns perform best, ranked by visitors and results.
Built-in link builder
Create tagged links in a few clicks. Quick templates for Facebook, Instagram, and more.
Device breakdown
See whether campaigns reach people better on phones, desktops, or tablets.
Campaign overview
Last 30 days8
Campaigns
2.847
+23%Visitors
34%
-5%Bounce
Sumarútsala
847
+32%
Nýtt vöruútboð
Google Ads
623
+18%
Fréttabréf
412
-8%
UTM link builder
Built into the product
Ready link:
vefsida.is/tilbod?utm_source=facebook&utm_campaign=sumar2026Everything you need. Nothing you don’t.
A simple, powerful dashboard with every essential feature.
AI insights
Get a daily summary of key changes. No data science required.
No cookies
Fully GDPR-compliant. No cookie banner and no personal data collection.
Pageviews
See which pages are most popular and how visitors move through your site.
Devices & browsers
See which devices and browsers visitors use — desktop, phone, or tablet.
Campaign analytics
See which ads and posts perform. Built-in link builder, period comparison, and trend charts.
Time on page
Measure how long visitors stay and which content holds attention.
Multiple sites
Track many websites in one dashboard. Easy to switch between them.
Tiny script
Only 1KB — it won’t slow your site. Faster than Google Analytics.
Teams
Invite teammates. Everyone sees the same data with their own login.
Fast setup
Go live in 2 minutes. One snippet and you’re collecting data.
Show your results with verified numbers
Give advertisers direct access to verified data. Stats from an independent source build trust and make it easier to sell ads.
- Public URL to share (e.g. stats.is/public/yoursite)
- Choose which metrics appear — visitors, pageviews, countries
- Municipality breakdown with coats of arms
- Embeddable widgets for your website
- “Verified by Stats.is” badge for credibility
Vefsíðan.is
vefsidan.is
24.847
Last 30 days
89.234
Last 30 days
Reykjavík
68%
Kópavogur
8%
Akureyri
5%
Shareable link
For advertisers
Embed code
3 styles
Perfect for
News sites
Show advertisers your real reach
Bloggers
Verify your influence for partners
Online stores
Show brands your traffic
Web agencies
Build trust with public numbers
Start measuring in under 2 minutes
One short snippet is all you need. Copy, paste, and start collecting data. No complex software, no fiddly settings.
We’ll help you for free
Have an active subscription? We’ll help install Stats on your site — completely free. Send us a note and we’ll handle the rest.
Email us at
stats@stats.is- Help installing the script
- Settings review
- CMS assistance
Works with every website
Whatever stack you use — Stats works everywhere. One snippet and you’re done.
WordPress plugin
NEWInstall Stats on your WordPress site in a few clicks. No coding — just install the plugin and paste your Site ID.
Also works with all other platforms
Shopify
Squarespace…and every other site with HTML support
Simple, transparent pricing
14-day free trial. No credit card. Upgrade or downgrade anytime.
Save 2 months with annual billing
Starter
< 50,000 pageviews
6,076 ISK incl. VAT
- 1 domain included
- AI insights
- Events & goals
- Iceland municipality map
- 1 year data history
- Weekly email report
- 1 domains included+990 ISK ex. VAT / domain
Growth
< 300,000 pageviews
12,276 ISK incl. VAT
- 3 domains included
- Everything in Starter
- Unlimited data history
- Teams & access control
- Public media kit
- Traffic alerts
- 3 domains included+990 ISK ex. VAT / domain
Scale
< 2M pageviews
30,876 ISK incl. VAT
- 10 domains included
- Everything in Growth
- Priority support
- Higher AI quota
- Guided onboarding
- SLA by agreement
- 10 domains included+990 ISK ex. VAT / domain
14-day free trial on every plan — no credit card required.
Any questions?
Here are answers to the most common questions about Stats. Can’t find yours? Get in touch.
What is Stats and how does it work?
Stats is Icelandic web analytics that measures visits, pageviews, traffic sources, devices, and more — without cookies that require consent. Add one short script to your site and start collecting data immediately.
Is Stats GDPR-compliant, and do I need a cookie banner?
Yes. Stats is fully GDPR-compliant. We don’t use consent-required cookies or collect personal data about your visitors, so you don’t need a cookie banner for Stats and can measure all traffic from day one.
How is Stats different from Google Analytics?
Stats is simpler, lighter, and more privacy-friendly. Our script is under 1KB (GA is over 45KB), we offer AI insights in plain language, and we break Icelandic traffic down by municipality — something Google Analytics can’t do.
What are AI insights?
AI insights review your data daily and deliver a clear summary you can act on — for example traffic changes, top sources, or visits from ChatGPT — without digging through complex reports.
Does Stats track traffic from ChatGPT and other AI tools?
Yes. Stats separately identifies referrals from ChatGPT, Claude, Perplexity, and other AI search tools so you can see exactly how much traffic each one drives.
How hard is it to set up?
Usually under two minutes. Use the free WordPress plugin or paste one snippet into your site’s head. We support all major platforms, and we can help you install Stats for free if you need a hand.
How does municipality analytics work?
Stats is the only analytics tool that breaks Icelandic traffic down by municipality. We use IP location to estimate where visitors come from and show results with Icelandic place names and coats of arms.
What does Stats cost, and is there a free trial?
We offer a 14-day free trial with no credit card. After the trial, plans start at a few thousand ISK per month depending on pageviews. You can upgrade or downgrade anytime.
Can I measure multiple websites with one account?
Yes. All plans let you add websites. One domain is included per plan, and you can add more for an extra fee. Everything appears in the same dashboard.
Does Stats slow down my website?
No. Our tracking script is under 1KB — over 45× smaller than Google Analytics — and loads asynchronously so it doesn’t affect page load time.
Still have questions?